How does one create trust with the customer? Often by dealing with the first contact. During my recent travel with my family I made an unscheduled stopover and walked in a hotel. When I asked for the room, the manager did something intelligent. He showed me a room that was beautiful and probably one of [...]

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Reinventing a wheel is a stirring topic. On the one hand, a great product/software is almost un-replicable. They are huge in size and usually provide support for everything that one can imagine. Nothing seems “out of scope” in that. On the other hand, there is something that a user is looking for, which the product [...]

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Brand is you. You are the brand

July 30, 2014

Brand building is one of the most difficult exercise that any entrepreneur needs undertake . Brand building is a long term exercise, which goes beyond the Sales and marketing . Your core defines your brand. It is your personality, built into your product. If you are a person who loves solving problem, your product will [...]

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Knowing customers key to keeping them forever

July 21, 2014

Recently I ordered an item from an online portal. When the item reached me and I opened it , I was pleasantly surprised to see something unexpected. With every product that we buy, there is invoice and probably a manual on how to use the product. Here though there was something additional. It was a [...]

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Adapting to failures in entrepreneurship

July 15, 2014

Failure is a term that evokes sometimes fear and sometimes awe. Few of the spectacular failures eventually led to success. Michael Faraday could not complete his education in school. The father of electromagnetism had to teach himself. Walt Disney was rejected many times by studios. Albert Einstein did bad in school as well. Failure is [...]

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Finding time for marketing

July 8, 2014

There is a part in me which wants to do things that I like the whole day. After all they do give me a lot of pleasure. I like coding plugins for WordPress, making app for android, writing a blog, creating videos for a YouTube Channel. However there is a part that says, that I [...]

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Before you quit your business

June 24, 2014

Quitting a business is hard when one has put in the best years of life working on it. The challenges of keeping business profitable often prompt us to think about quitting it altogether. Here are a few reasons that I believe may cause one to quit a business. a) Passion: If you liked something before [...]

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Dealing with Clients from Hell

June 17, 2014

In all our working life, most of us would vouch working for a client who is tough and demanding. . Dealing with such a client is a stressful affair. With their overbearing nature, all they do is to create difficulty for project team members. So why are they clients from hell? setting their own timeline [...]

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Avoid learning technology at your own peril

June 9, 2014

Talk to any person who is not clued into social media, chances are that they will deride it as a waste of time. Probably,  new technologies and ideas are more of a nuisance than help. A lot of family businesses for example, hardly invest in new technology. Many business in India that are even listed [...]

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Entrepreneurs and boredom

June 3, 2014

Have many times you have said to yourself that you are tired of doing the same work ? Whatever be the stage your business is in , there are times when nothing seems to move. Every entrepreneur goes through these stages. There are times when I am developing a product and all I find is [...]

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