As an entrepreneur , we want to do everything and do it now. Mostly entrepreneurs work alone or in really small teams. Pressures of revenue generation lead them to multiple directions. They of course want to live their own dream of creating something that astonishes the world but on the ground they need the money [...]

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Testimonials are all powerful devices to help your buyer move more closer to the sales. There are two kinds of testimonials a) Testimonials that are written by the company itself/its employees/pr agencies: They look artificial. ( That is why TripAdvisor has an “advisory” against fake or perfect testimonials). These testimonials are mostly  one liners have [...]

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Six steps to boost office productivity

September 3, 2014

Today’s guest post is from Vaishnavi Kanekal. Most of the entrepreneurs are so busy worrying about the dwindling employee productivity to even look around to see if they have walked into their office! It’s true, employee engagement is one of the big concerns for all the entrepreneurs. A study confirmed that only 13% of the [...]

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Do you get the problem of noise vs. sound ?

August 25, 2014

According to Wikipedia, a) Noise is an unwanted sound. b) It is not random c) It makes it difficult to hear the right sound. Entrepreneurs do hear a lot of noise. The noise that is all around us, both positive and negative. The positive noise tells us that how cool it is to be an [...]

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How does one create trust with the customer?

August 19, 2014

How does one create trust with the customer? Often by dealing with the first contact. During my recent travel with my family I made an unscheduled stopover and walked in a hotel. When I asked for the room, the manager did something intelligent. He showed me a room that was beautiful and probably one of [...]

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Would you reinvent the wheel ?

August 6, 2014

Reinventing a wheel is a stirring topic. On the one hand, a great product/software is almost un-replicable. They are huge in size and usually provide support for everything that one can imagine. Nothing seems “out of scope” in that. On the other hand, there is something that a user is looking for, which the product [...]

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Brand is you. You are the brand

July 30, 2014

Brand building is one of the most difficult exercise that any entrepreneur needs undertake . Brand building is a long term exercise, which goes beyond the Sales and marketing . Your core defines your brand. It is your personality, built into your product. If you are a person who loves solving problem, your product will [...]

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Knowing customers key to keeping them forever

July 21, 2014

Recently I ordered an item from an online portal. When the item reached me and I opened it , I was pleasantly surprised to see something unexpected. With every product that we buy, there is invoice and probably a manual on how to use the product. Here though there was something additional. It was a [...]

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Adapting to failures in entrepreneurship

July 15, 2014

Failure is a term that evokes sometimes fear and sometimes awe. Few of the spectacular failures eventually led to success. Michael Faraday could not complete his education in school. The father of electromagnetism had to teach himself. Walt Disney was rejected many times by studios. Albert Einstein did bad in school as well. Failure is [...]

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Finding time for marketing

July 8, 2014

There is a part in me which wants to do things that I like the whole day. After all they do give me a lot of pleasure. I like coding plugins for WordPress, making app for android, writing a blog, creating videos for a YouTube Channel. However there is a part that says, that I [...]

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