Think Quality-> Which business name comes to your mind?
Think great “Customer Service” without a flaw-> Name that company
Think of last time some business exceeded your expectation. Which one was it and why did it so?
Think of an excellent product. What comes to your mind ?
Why do the names you think come out first? What is that made the experience memorable?
Can you do this with your business? Think!!!!
Now think of the opposite experiences. A company that brought you tears, a company that did not deliver and the company that cheated on you.
Note down the differences. This is the delta that a business needs to cover before it can get into customers’ minds.