1800 ways to lose credibility

1800 numbers are common everywhere. They give a company a professional edge. If however, behind this 1800 number, there lurks a bad IVR, it is going to destroy credibility more than ever. I often note down the options when calling a company service center as 1-2-3-1-1  -> get to billing information 1-3-4-2-1 -> talk to customer care. Next time I don't bother listening. If there are too many options to chose from customer will be put off. Avoid them and keep it simple.