Simple Service Guarantee(or warranty) is key to customer satisfaction

by Ashvini on February 21, 2011 · 2 comments

in Business

A simple service guarantee is the key to customer satisfaction.

Don’t believe me much ?

Read this

95% of customers return their items because they did not read manual and product was still working.

So who is reading complicated service guarantees? ( No one).

A bullet list scores many times over a service guarantee that runs into pages. No one understands the legal mumbo jumbo at all. Customer is only interested in getting it serviced for free.

A good service guarantee should be as simple as possible. Basically it should answer following question

1. Is my product still in warranty(or guarantee)?

2. What is covered?

3. What is not covered?

4. Any other important information.

Nobody is going to read beyond that as example above shows.

Simplicity of terms and services is the key to customer satisfaction

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{ 2 comments }

Nicola Deiana February 22, 2011 at 6:50 am

I often don’t read manuals, too complicated I prefer to learn by myself about how my products works. But surely that is a things to consider especially for us affiliate marketers if you do not want to lose our commission.

Aswani February 21, 2011 at 11:06 pm

Agreed Ashvini. Manuals are just for formalities. Talking about me, I never read them…to be very honest. Instead I prefer to poke around and find it all myself. Yes, it should be all simple to understand..in the end. Bulleted lists are really worth noting.

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