Facebook Vs Google – Advantage Facebook – analysis
In my last post I talked about the fact that Google has a 10X threat on its hands in the Facebook vs Google- Only the paranoid survive.
In war, an entrenched enemy defends itself well
In a war, usually, a defender is well entrenched while an attacker is most likely to launch a frontal attack. In the olden days when use of airforce was not very common, forts and trenches were used to protect the defending force from the advancing.
Times have changed but the strategy of warfare has not changed that much. The case in the point is Facebook vs Google war. Though many would not prefer to call it a war but just let me show you how it is a war.
It is a war
Google is an entrenched defender. It has been ruling over the internet world for years now. Its main focus is on providing search results to its end user. Google has built a solid reputation around it. The territory that it occupies just as an army does is the ad space that generates revenue , when users click on its advertisement.
Where is the human touch?
In a few years, in comes the Facebook, a nimble small guerrilla force. Facebook exploits Google’s weakness. Google does not have a human touch. Google works by deploying a robot or code that crawls all over the internet. It then indexes these pages on its own server. Based on certain rules, it selects the proper answer to question that you type in your search box.
There is a small problem with this model even though it is till now the best way to search on internet. If you like certain link , you cannot promote it to Google’s top page because Google does not work that way. If you want to share it with your friend you probably will have to email her to check that link.
Facebook brought in that human touch. You could write something on your blog and promote it to your friends and get traffic immediately. The more friends you have more your content gets popular. This is more favorable to a marketing company because it is a push model than waiting it to be searched( which is a pull model) . The rise of the Facebook can be primarily attributed to the fact that a human would like to deal with human rather than a faceless robot. The victory in the traffic territory can be understood in this context.
So where is Facebook winning ?
Facebook attacked the weakest point of Google. Google unfortunately despite a well respected technology company has not been able to catch on social network due to two inherent weaknesses which are not technological
1. Google is still perceived as search engine company (perception problem)
2. It still relies on a bot to get its result( no human interaction).