A business has to be involving, it has to be fun, and it has to exercise your creative instincts. Richard BransonWhy money act so much as a motivator ? I think money has a lot to do with the fact that it gives pleasure to be rich, to own things and to sometimes show off. I am not advocating that we should not look forward to earning money at all. Without it , we will not be able to do many things we like and pleasures of life. In a conference about entrepreneurship that I was participating in last year, one could read from the faces of most of the wannabe entrepreneurs that they wanted to be rich. They talked about funding issues and offering services cheaply to their customers so as to start earning fast. When the convener asked about their products that they would sell to customers, most of them struggled to put their ideas into words.It was clear that money occupied much bigger space in their mind than their desire to help others and create new products. I think money as a end to the venture that we are trying to create, is surely going to lead us not much farther down the road. There are a few people who really have made “Making money” as their ultimate goal but that definitely is not what is defined as entrepreneurship. Entrepreneurship is more about making yourself useful to the world,sharing with others, helping them and in the process gaining something. What is your opinion of entrepreneurship? How much of a role money should play in the overall scheme of things?