A lot of blogger friends on mine have stopped writing. They produced excellent blogs, they were great networkers and they provided their own perspectives.
Why people who are doing so well, who have developed a decent fan following , who have people listening to them suddenly go out of business. Why suddenly their blog falls down one day without warning like a dead duck.
It may be probably due to a number of factors such as not getting enough time out of the daily activities, not having enough things to write about or not having enough motivation to write.
I was reading a book by Seth Godin where he talks about the dip. Initially when you start your own business or any economic activity , it feels great. You have a lot to say and a lot to share. However there comes an inflection point where the climb to the top really gets very steep. He calls it as “The Dip”.
Imagine that you are climbing the mountain and the start has been really good . There is nice weather and the climb is flatter. Once the climb starts getting steep , it is very hard to keep going. You would often look up to the mountain trying to find out where the top is so that you can reach it as fast as possible.
However with every step the top looks farther away. As a result most of the people give up and climb down.
Call it the Dip or the steep climb, it is the time that tests your commitment to your venture. It is the time when life hits such a stage where you feel that no matter what you do , you can never make it to the other side.
Or so you thought. Almost every business that may be called as huge had to go through the dip. Take for instance Intel, where the competition from other companies almost forced them to go to the dip. They worked through it to become the world’s largest microprocessor company.
Or how Amazon survived the worse days of the dot-com fall to emerge as one of the prime retailer on internet.
Or how small business /blogs work through the climb to achieve their goals and become famous over time.
The dip is the time when your resolve is tested. It is the time when armies are fighting to win over the battlefield inch by inch and they seem to go nowhere.
However just beyond the dip or the climb of steep hill is the goal, if only you kept going while time was not on your side.
My next post would talk about how to work in those difficult stages in your venture’s life.