80-20 is good, 50-50 probably not

by Ashvini on November 16, 2011 · 9 comments

in My Personal Thoughts

I always wanted to start a personal blog. This blog too is almost like a personal blog to me . I am really passionate about entrepreneurship, employee and customer engagement.

People often look for the niche when they want to start a blog. The first thing on their mind is “How to make money” ( which was on my mind as well , initially, though I came around that view fast).

People in the search of money ( unless they are traders/stock brokers) violate the rule “Know your strength”.

I knew a company, that had a line “We do not compare ourselves to competitors”. It might have been a moral position, not very fruitful in the marketplace but it worked. Their superior product, presentations, market reputation made them the leaders.

However, they soon faced onslaught from a large competitor. Instead of consolidating their position (an army would have done so ) they tried to match the competitor on their numbers  and their strategy. In the end, the product quality failed, customers became angry and employees started moving out in droves.

In blogging for example, we need to know what we are good at. If we are good at content ,we concentrate more on that and lesser on others( marketing etc.). If we are good at marketing , we develop products based on it rather than anything else.

This site asks for email address. When you sign up you get a small ebook. I do not know what to do next. I read on internet that it is good to have subscriber list. I am still not very good at doing something about it. May be I can send information to people who subscribe when I launch my new book. This is not my strength area.

My friends ask me to do keyword research before writing. I do a little bit of it and it works but I cannot do a lot of it .

People in the search of niche market might disagree . Content to them is just one of the parameters of business. It probably works for them but not for me. I probably will not be able to add any value to it.

We ( people and companies) know our strengths, we play on them. I think it is better to add useful things that are from our core strengths. Better to apply 80/20 rule.

50/50 will hardly gets us anywhere.

About The Author

{ 9 comments }

Veronica Cervera January 4, 2012 at 6:36 pm

Money has to be the last thing in mind when starting a blog. This is the result. The cause for starting a blog should be something more meaningful and deep.

Max M November 23, 2011 at 3:49 pm

I think that still 50/50 is better as there are two things you can concentrate on as it is not hard as you may think and you just need to plan it carefully. As for 80/20 i think that we just waste 30 in vain as we don’t do it properly, but we do it.

Carolyn November 22, 2011 at 9:48 pm

Hi Ashvini, As you know I’m a big fan of your blog and your Kindle book. Reading your works is like taking a business course. You have important insights and explain everything clearly. You are doing great and I feel very fortunate to have found your blog!

Keep up the great work, my friend!

Aswani November 22, 2011 at 12:39 pm

Well, very interesting.! Finally I feel, it is all about doing what we want. Here you have you personal opinion and it may vary from person to person. I can recall my days when I was naive to this blogging thing but once I got to know it better, I then never thought of looking back. Honestly, money making online was never ever my aim but then I ask my readers what’s wrong in it !! I had suggestions coming from most of my blogger friends that I should use my blogging for financial gains as I was providing useful and feature rich content for my readers. It was a food for a thought for me and then I finally decided to move from what was simply a personal blogging to niche blogging. Though it hasn’t been so fruitful, I am still very positive on things. I think I can really make it big but what I require is spending more time and commitment with the same which I haven’t been able to manage it off-late because of the busy schedule and hectic lifestyle. Hopefully, I can do better in the times to come. Yes, I agree. Knowing your limitations and strength is probably what one should seriously consider working upon. And once you get to know it, you can then use it for your own gain in the long run..!

Adrienne November 21, 2011 at 10:10 pm

You are very talented Ashvini and you have a lot to offer. Just look what you’ve done with this blog for instance. Look at the content you’ve shared, look at the readers you have and look at the comments you’ve received. All sharing their thoughts about what you write about.

The reason for a list is so that you can promote products to them that you believe will help them in their business. You also want to just continue sharing good content with them that you believe will help them with their journey in their chosen niche as well.

Don’t sell yourself short, you have a lot to offer. That I do know for sure.

Enjoy your week!

~Adrienne

Ashvini Kumar Saxena November 22, 2011 at 3:28 pm

Hey Adrienne,

Thank you so much for being such a supporting and appreciating friend :).
I know I have been able to provide some good content for my readers( not selling myself short again :) ) . I am very happy when because of discussions that we have here , a lot of youngsters who are entering the corporate world either as employees or entrepreneurs learn a thing or two from all the expert comments and discussions we have here.
I know the importance of keyword research and mailing list and would try to incorporate them into my plan. Till now I have not worked much on them but its time to create strategy for that. And where do I find resources but on your blog :).
Thank you so much for being such an awesome friend :)

Daria Steigman November 21, 2011 at 2:06 am

Hi Ashvini,

Blogging consistently and with quality is hard work, so it’s really important to know your voice. One reason I love your blog is that you have a distinct point of view and a clear understanding of your topic (entrepreneurship).

Passion is great, but we all know passion along only gets you so far (maybe 50%?).

Ashvini Kumar Saxena November 22, 2011 at 3:24 pm

Hey Daria,

Thank you so much. I get true inspiration when I hear words like these. I am also glad to have you as my blog reader. I am also very fond of your blog which I find very interesting and wonderful :).

Thanks again for the appreciation :) .

Adam Paudyal November 18, 2011 at 11:59 pm

Me too Ash; when I first started a blog my only intention was to make money online. But that intention didn’t last very long. I did make some money from my blog especially when I was selling services. But as I have blogged on and matured, I see myself being more passionate than money oriented.

And 80/20 it is – always a plus to know your core strengths and add more to it..

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