I always wanted to start a personal blog. This blog too is almost like a personal blog to me . I am really passionate about entrepreneurship, employee and customer engagement.
People often look for the niche when they want to start a blog. The first thing on their mind is “How to make money” ( which was on my mind as well , initially, though I came around that view fast).
People in the search of money ( unless they are traders/stock brokers) violate the rule “Know your strength”.
I knew a company, that had a line “We do not compare ourselves to competitors”. It might have been a moral position, not very fruitful in the marketplace but it worked. Their superior product, presentations, market reputation made them the leaders.
However, they soon faced onslaught from a large competitor. Instead of consolidating their position (an army would have done so ) they tried to match the competitor on their numbers and their strategy. In the end, the product quality failed, customers became angry and employees started moving out in droves.
In blogging for example, we need to know what we are good at. If we are good at content ,we concentrate more on that and lesser on others( marketing etc.). If we are good at marketing , we develop products based on it rather than anything else.
This site asks for email address. When you sign up you get a small ebook. I do not know what to do next. I read on internet that it is good to have subscriber list. I am still not very good at doing something about it. May be I can send information to people who subscribe when I launch my new book. This is not my strength area.
My friends ask me to do keyword research before writing. I do a little bit of it and it works but I cannot do a lot of it .
People in the search of niche market might disagree . Content to them is just one of the parameters of business. It probably works for them but not for me. I probably will not be able to add any value to it.
We ( people and companies) know our strengths, we play on them. I think it is better to add useful things that are from our core strengths. Better to apply 80/20 rule.
50/50 will hardly gets us anywhere.