Recently I un-followed a large number of people I was following on twitter. When I started this blog, I had only a faint idea of how blogging and social media worked to my benefit. I always wonder how could I make use of twitter as tool to interact with people and to gain a wider audience.
I went crazy one day and followed a lot of people
I started following a large number of people . A lot of them followed me back. I am not sure , if it were they or their automated programs who followed me back. Suddenly my timeline went crazy. If I tweeted something, I doubt if anyone was reading it. Heck, I could not even find my own tweet in the stream of so many tweets.
As time passed by, I made a few friends on blogosphere. They tweeted my content and I theirs. It was the start of interaction. I also observed that they were tweeting something that they enjoyed and which was useful. Those messages however too got lost in the sprinting timeline.
I started un-following slowly
I made a mistake when I followed too many people without thinking. I had followed a lot of people unrelated to my blog topics. It took me about one month to un-follow all of them. In the end I was left with 56 people , down from 1500 (Oh yeah) .These were the people whom I had been interacting either on through blogging or emails.
What did I gain?
It felt like gaining clarity. I could now see things that my “actual friends” were talking about. The tweets did not run away before I could read what they were all about . Now twitter made a lot more sense than it did before.
Whom did I lose?
Some of the people I un-followed, un-followed me too. But fortunately they were not in majority.
What is the lesson for me?
It is just impossible to interact with thousands nor it makes sense to follow so many. I can only attend to a select few people whom I can remember. Having lesser people to follow on my list improved the quality of interaction between us.
Why business perceive social media as a customer gaining tool?
Social media is not about gaining more followers than your competitor. It is not the number of interaction but the quality of interaction that matters. If only a few of people in thousands of your fans care about what you say, it is time to re-look at your strategy.
Businesses are too busy to answer social messages
I have found that business most of the time do not reply when I tweet about them. It does not make any sense why they don’t reply. Don’t business need customers who interact with them about their business practices?
What is the use of social media then?
The social media is supposed to be the platform where we interact. Noise is not good for interaction. With limited resources, it is important for you as an entrepreneur to improve quality of interaction rather than the quantity.
If you have followers who care about you or if you follow people who like it when you tweet their stuff, they will anyway take your message to their followers and friends.