Your product success depends on its constant core

by Ashvini on August 22, 2012 · 4 comments

in Business

Building a sustainable business is not a day’s effort. Rather it takes years to build things that demonstrate high level of trust from the user community. One may spend millions of dollars on advertising but still go nowhere. Even in the age of internet , creating a loyal community needs a great amount of goodwill and a sense of belonging in users.

I use Winamp for playing music on my laptop. To me it is a fine piece of software.  Winamp has one sweet feature called as media library . It allows one to organize large number of music folders and files on your laptop, on the basis of tags ( song name, band etc.) .

Another great software is WordPress on which this blog and millions of others run. WordPress is very easy to install. You can start blogging in minutes if you know how to work it. The core of wordpress remains the same while features are being added to it with every version.

There are plenty of other products that have a huge fan following. The success of those products in my opinion, is the fact that they have been always loyal to their core values. They have of course added features to enhance their offerings but they have rarely tinkered with the basic features they are known for.

So what’s so special?

Thus Winamp has features which have practically remained the same for years. Whether you were using winamp in year 2000 or today , you would be able to do it without much difficulty. Compare this to the bulky soft wares delivered by large companies, which keep on changing their core to suit the needs of marketing department. They often go for “what’s trendy” and thus their product experience differ from version to version. No doubt that they are hardly able to build a great community.

It is really very hard to get something going right for your business initially Your product may be hated or liked depending on the needs and inclinations of the market at that time. However with time you will know what works and what doesn’t. In future you may build on things that clicked. Marketing and trends need not have huge influence  on your core. You may use it add bells and whistles to your product, not to alter it significantly.

If top software such as winamp and wordpress have taught me anything, it is to stick to what works best and build upon that.

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{ 4 comments }

farouk September 10, 2012 at 3:54 pm

you are right
i started using winamp in 1999 and i still do it until today
thanks for the useful post

Radu August 28, 2012 at 2:09 am

Building a sustainable business is not a day’s effort.”
This is the problem with all the new bloggers. Everybody wants fast money with no effort but in order to succeed you need to devote some time.

Ashvini Kumar Saxena August 30, 2012 at 11:55 am

Hi Radu,

Like you I do not believe successful, long term businesses can be built in a short time. Fast money is an illusion .

DiNaRa August 27, 2012 at 12:09 pm

If you want your product to succeed you should create a product with unique features different from all others and these options should shock people and they will like them. Right now when the competition is rather huge it is very hard to create anything at all.

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