Entrepreneurship most of the time starts from the ground. Either you have a brand new product or you do not have enough money to create costly products. It is often tough to break into the market that is full of products that offer everything under the sun.
That brings a very important question to the entrepreneur’s mind. How does he or she create a product/service that stands apart from the current deluge of products in the market?
I was pondering on the question just before I got a comment from a friend (Hemanth Kumar)on another blog of mine, which has documentation for a WordPress plugin, which I once created. He commented that he liked my plugin because it is lesser cluttered than the most popular plugin in the marketplace.
Isn’t that a great differentiator?
We think people are looking for hotshot products, full of features, supports everything that can be thought of. There is often a small user base that expects the opposite. These users do not want your product to do everything or connected to all interfaces or support all platform. They are just looking for solution to their specific needs. They probably do not need all the razzmatazz and like to keep things less complicated.
Companies pack in features, in the hope that market will respond to their game of one extra feature above the competitor. It does sometimes, but then those companies have to spend time first creating those features and then supporting them. It all adds up to the overall cost. This process is not very suitable for entrepreneur.
That brings us back to the question about creating any product/service in a cluttered market. The important thing is the product positioning and not the number of features. As an entrepreneur, you already have the limitation that you cannot be all for all. So starting with a limited set of features and finding a market for those is more useful. Competing with “big boys” is only going to hurt you eventually.
Thus use de-cluttering as a strategic tool for your product offering.