While driving around the city, I had a not so familiar sighting. At the corner of a well known idli shop stood a very expensive car driven by a sophisticated chauffeur.
The occupants of the car were seated inside the shop stuffing themselves with hot and steaming idlis.
It was unusual because the hotel they were staying at, is one of the best hotels in Bangalore (to the best of my knowledge). They could have got any dish delivered right to their room. It would have cost them at least $100 worth of car hire to eat idlis which cost less than $1 per person.
In my opinion ( and there could have been other reasons), the main reason for them to come to the eating joint is that probably someone in the family loved going there in the childhood. Those happy feelings often come back gushing as nostalgia.
In my childhood, we ( my cousins and I) used to eat ice creams delivered by a person using a hand pushed cart. It was very cost effective(for us money rationed kids ) and it tasted very good. Whenever the ice cream cart arrived, we rushed out to buy those conical “kulifs”. However later on someone in my group fell ill after eating the ice cream and it was the end of street ice cream for all kids.
Recently I saw the same cart with the same name( maybe the name got popular) and it brought nostalgia rushing back to me.
If you ever visit a place and are more than impressed by the people, their hospitality or business standards, you will not only only go there again but also you will recommend the place to many others.
Now if you had a business, could you generate such a nostalgia? Think about it.