Killing the golden goose of your business

by Ashvini on October 5, 2012 · 4 comments

in Business

Killing the golden goose is easy. Just fleece it till it dies. A lot of professionals never see an increase in size of their client list. They have to do with their dwindling client base while a late comer is able to garner attention with ease.

A few years back, I took a professional help. I was really looking for someone to help me in a field that was totally out of my limits. I got introduced to a professional by a common acquaintance. The professional was competent in his work having been in the profession from many years.

But he lost me from his account. Why?  One reason was that he overcharged me for the work. Even though I was willing to pay, there was no reason for him to overcharge. Also one more reason was he was never on time. I had to continuously follow up with him to get the work done. Since I had constraint on time and had no time to compare offers from competing professionals, I was forced to use his service. However once my work was done, I decided not to hire him anymore.

I prefer those who first attempt to solve my problem and then look for making money. People whom I hand over work behave the opposite. They try to get the most out of the golden goose in one shot, almost killing it.

They lose on

  1. Long term business
  2. my ( customer’s ) goodwill
  3. trust
  4. word of mouth advertising that happens for free.

If you want your business to grow, it is important to understand that killing the golden goose is like killing a part of your business. Your popularity( and your infamy ) increase because of satisfied customer base, that you kept happy (or fleeced).

As far as I know the person who overcharged me has shut the shop down.

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{ 4 comments }

Aswani October 8, 2012 at 9:29 am

Very well said Ashvini. Money making is understood but priorities should be set apart from the same. It is so common to see these things happen today in large numbers. Hope businesses could be more customer oriented rather than just being money oriented..!

Ashvini Kumar Saxena October 8, 2012 at 7:38 pm

Hi Aswwani,

Good to see you back . There are some businesses that spoil the environment for sure. I think quick money does not make a healthy long term relationship.

Thanks for your comment :)

Jeevan Jacob John October 7, 2012 at 1:37 am

Many people still try to get the most out of a goose (killing it!).

Although there are many companies and professionals out there who really know the value of customer experience, right? Starbucks? Apple?

All of those companies are based on providing the “experience”.

Sure, it takes more time, but in the long term, it’s all good. Thank you for sharing your experience, Ashvini!

Ashvini Kumar Saxena October 8, 2012 at 7:40 pm

You are most welcome Jeevan. You are right when you say, experience is important. An organization may be seen as greedy by the customers. If it is a large ship, it sinks slowly but definitely. No one minds paying, if the organization can demonstrate the value for money.

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