A word that is thrown around a lot in corporate circles and to new entrepreneurs is “Pain point”. Pain point is something that is causing pain , trouble or complications in a situation and needs resolution.
Often the pain point is the sole mantra of product development . The customer has a pain , solve it. But what if customer has no pain and is not even looking for a solution? What if instead of designing for solving or easing the pain point, we do it for increasing happiness. For example, when we go to movies we have no pain yet there is a product. When we go to a music concert , we have all the pleasure . When we go outing with the family, its again pleasure and not pain at all (unless you have a family member who ruins the trip ).
- Hospitality industry has since long been working to better the stay of its guest.
- Smart phone makers have long moved to enhancing experience on phone than just branding the phone as a communication device.
- Recreational parks are always fun.
My question is simple. Why not design something to enhance pleasure and happiness? Why concentrate your design efforts only for easing pain?