Create products for happiness , not only for pain points

by Ashvini on October 30, 2012 · 4 comments

in Entrepreneurship,My Personal Thoughts

A word that is thrown around a lot in corporate circles and to new entrepreneurs is “Pain point”. Pain point is something that is causing pain , trouble or complications in a situation and needs resolution.

Often the pain point is the sole mantra of product development . The customer has a pain , solve it. But what if customer has no pain and is not even looking for a solution? What if instead of designing for solving or easing the pain point, we do it for increasing happiness. For example, when we go to movies we have no pain yet there is a product. When we go to a music concert , we have all the pleasure .  When we go outing with the family, its again pleasure and not pain at all (unless you have a family member who ruins the trip Winking smile ).

  • Hospitality industry has since long been working to better the stay of its guest.
  • Smart phone makers have long moved to enhancing experience on phone than just branding the phone as  a communication device.
  • Recreational parks are always fun.

My question is simple. Why not design something to enhance pleasure and happiness? Why concentrate your design efforts only for easing pain?

About The Author


Adrienne October 30, 2012 at 8:18 pm

That’s really a great point Ashvini!

I often times hear about solving people’s problems but not every product that people are selling are here to solve their problem. There are some things that people just enjoy having so I can see where this would fall into play here.

There are products out there that bring pure enjoyment. You have to admit though that most people are looking for a solution to a problem so that’s why the majority of people tend to lean that way.

Glad it’s not with every product though.


Ashvini Kumar Saxena November 6, 2012 at 4:43 pm

Hey Adrienne,

Thanks for your perspective again.
I am quite frankly troubled by people ( or consultant) who only look life from their own prism. So they tell entrepreneurs that the products should only solve pain points. Instead entrepreneurs can be encouraged to think of products that bring happiness and build upon it. :)
Hope you are having a great day.

Deep Krishna October 30, 2012 at 4:12 pm

I completely agree with your author thoughts here. We can categorize customer requirements into 3 categories.
1.Show stopper (pain),
2. Must have(need) and
3.Nice to have(happiness).
All the products in these categories have their own share of the market and definitely happiness – cat 3, alos have its own space where entrepreneus like us can focus and get customer satisfaction.

Ashvini Kumar Saxena November 6, 2012 at 4:49 pm

Hey Deep,
Thanks for your comment. I believe happiness is more than just nice to have. It is also a show stopper for me if I don’t feel happy. A good game on my Android phone allows me to concentrate back on work. I agree that product that have happiness also have a target market and it makes a lot of sense to create something like that.

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