It is often that one meets people who want to start an online business. Most of them are worried about the technical aspect such as what software to use, which payment gateway to integrate with and many others.
E-business is a very challenging like any other business.
It is very rare that a idea gets an acceptance into the market readily. Often the market is not ready for such a product and the idea dies a premature death. Be it any business , an entrepreneur assumes that great idea will itself lead to success. However there are things that one needs to take into account besides the product they are trying to sell.
A business needs to answer basic questions such as
Who is the customer?
Why will the customer buy from you?
How will the cash be managed?
Where will the cash come from ? ( Self funding/loans/venture capital)
Where the will product be manufactured?
How will raw material will be sourced?
How will business advertise the product?
How will it hire people ?
What are the local taxation laws?
What are laws of other region? ( If you were shipping to them)
What is the service guarantee ?
What is the refund policy?
and many others….
As you can see, in trying to answer this in-exhaustive list that the product is only one of the factors to make a business successful. Business means making money. An idea/product may or may not make money unless packaged and planned well. An entrepreneur is the entity that converts idea into business. For that he or she needs to know both sides of the whole idea-business concept.