Entrepreneurs and the need to spend time on marketing

Entrepreneurs feel stressed about making money. They specialize something that is often unique, it takes a long time before they make a dime. In my interaction with entrepreneurs across the world, I have seen them unwilling ( or at least reluctant) to acknowledge that they have are stressed out by lack of money. But I know they are. Entrepreneur is about taking risk. Many times, risk gets rewards but sometimes it has a negative side too. For example. the product fails to take off or there is some other problem. The entrepreneurs is then left behind with a failed venture lesser money in the pocket. Most entrepreneurs however do not care. They are in there not for money ( or it has low priority). Most of them are there to change the world in their own way. They are excited, passionate about work and often indifferent to the downside of risk taking. They want the world to see what they have done and probably feel as excited about the end product as they are. I believe, that there are many crazy entrepreneurs working in their garage, homes or caves, trying to invent things that will bring us new ways of dealing with life’s problems. They , in this madness, often fail to notice that a good idea often does not sell by itself and that they need to package and market it. Lots of products fail because of poor marketing.

Need for marketing

Entrepreneurs need to develop a balanced approach to earn some rewards for the efforts they have been putting. Here is what they need to learn besides just developing great product.
  • Better planning
  • Avoiding perfection at the cost of shipping the product
  • Learning about marketing
  • Packaging and selling
Entrepreneurs, despite failures, will continue churning out things that they feel will change the world. If only they spend some more time on the bullet points , they will be far more successful.