Talking about your customers creates better customer engagement

by Ashvini Kumar Saxena on March 1, 2013 · 8 comments

in My Personal Thoughts,Social Media

Your customer may either be people or  business. As a business owner, the most important thing is to get your customers talk about you. It increases your reputation and subsequently you get more business.

All the business aspire to be popular among their customers. However, no one ever gives much thought about their customer’s desires and aspirations. Your customers may be large or small , popularity or not , but like you they also crave for a little more visibility. And the best way is to act as a great host to your customers .

For example, in the blogging world, there are a number of awards that are constantly awarded by a few bloggers to other bloggers. These awards do not carry any monetary value. However it helps those awarded to gain a surge in publicity and good name.  the bloggers who give these awards also gain by showing that they care for their readers. Everyone wins. Even though readers cannot be called as your customers but you get the point.

Social media is really not about you

You are successful and people vouch for your word. However they don’t want to hear you, all the time. They want you to acknowledge them sometimes too . You don’t need to flatter but you could do well to share things that they created or shared with you. A good idea is to get fans who engage with you and also vice versa. Even writing good things about your customers may bring them more closer to you.

Remember . talking about others often gets them talking about you.

About The Author

{ 8 comments… read them below or add one }

Manickam Vijayabanu March 9, 2013 at 3:38 am

Hi Ashvini,

Any business either corporate or small customer is the DNA. Without customer the term business sounds to me like “Naked”

A real customer delight is not just great product…Service we offer. It could be follow up communication, appreciation or acknowledgement, kudos so on. This will surely create the positive wave and pave many channels to business.

If anyone really passionate to do business, the first brick on the hand should be “ How to keep customer communication health and happy?” That will build the rest of empire.

Thanks for the post Ashvini.

Reply

Romy Singh March 5, 2013 at 9:46 am

Hello Ashvini,

I couldn’t agree with you more. business is all about your customers and the relationship you establish with them. The better relation you have with your customers the more your brand name will pop up everywhere.

Talking customers are always behind the successful brand. If you don’t have talking customers then try to make your current customers talk about you. Give them what they want and they will spread words about you.

Customer engagement is the key to profit.

Romy Singh’s latest article :You’re Already Good Enough

Reply

Ashvini Kumar Saxena March 21, 2013 at 7:32 pm

Hi Romy,

Welcome to my blog and sorry for delayed reply. I believe even your customers would like a little dose of publicity and if you are an established vendor , talking about your customer would help you keep them happy :).
Thanks for your comments. I really appreciate it :).

Reply

Adrienne March 5, 2013 at 7:31 am

Hey Ashvini,

You are so right, people love to be appreciated and if you can get people to spread the word about you or your service then you’ll get a lot more attention which in turn will really help your business.

I get embarrassed sometimes when my readers and customer brag about me but obviously I was able to help them and they appreciated it. That just makes me want to help them more.

~Adrienne

Reply

Ashvini Kumar Saxena March 21, 2013 at 7:34 pm

Hi Adrienne,

If there was such a word “Braggable” , I am sure it would instantly stick to you. Its takes very hard work and commitment to keep friends and build relationships. You are our teacher and guide for that :).

You truly deserve it Adrienne and that is why people talk about you :)

Reply

Radu March 5, 2013 at 5:07 am

Hey Ashvini,
Partially you are true and i will motivate my answer. Bragging with / or about your customers can be a good things as it creates buzz around you and him which can increase the number of clients you may get in the future.

Reply

Ashvini Kumar Saxena March 21, 2013 at 7:35 pm

Yes Radu, that is the main point :)

Reply

Daria Steigman March 4, 2013 at 7:27 pm

Hi Ashvini,

What’s true about social media is also true about business in general: the more you get other people to talk amongst themselves (and about you), the more top of mind you will be without having to shove a product or service in their faces.

Reply

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