Still sitting on the fences of social media?

by Ashvini on July 2, 2013 · 6 comments

in My Personal Thoughts,Social Media

Lot of people find it hard to understand what twitter does. How can just 140 characters provide a message? How can it help build a brand? How is it not equivalent of texting? To many, these social media tools are a waste of time.

On the other hand, everyone who is doing their bit on social media , the medium not only saves from high costs of advertising but also brings a personal touch that is almost impossible to get in traditional media. Social media is two way communication ( actually a real communication). Sometimes one gets love, sometimes brickbats. Its all part of the game.

You can see the stats from this post 21 Awesome Social Media Facts, Figures and Statistics for 2013, that is all going up and up ( for example, twitter goes up by 44%)

The choice is simple, to get on to the band wagon or be judgmental and refuse to take action. It will be more difficult than when one is forced by circumstances later to think about it. The lag between people who are doing it now and people who are still struggling to come to terms with it might become costlier.

As an entrepreneur, using social media is not a choice. It is a way of life your business now. Yes, it may be overwhelming but being overwhelmed is far better than doing nothing.

Basic steps if you are not into it still

  • Learn
  • Plan
  • Execute
  • Get Feedback

And repeat a million times. You will find that it is one of the most interesting things you will ever discover. Its really like what rock band Rush says

All this machinery making modern music
Can still be open-hearted.
Not so coldly charted, it’s really just a question
Of your honesty, yeah, your honesty.

About The Author


Silviu July 10, 2013 at 4:34 pm

Hi Ashvini,

Social media is still on a raising trend. It’s like mankind discovered a new toy (exactly the same thing with mobiles) and now they are playing with it.
Social media is like a bubble. Kind of similar with the real estate bubble just a few years ago. Who would have thought it will blow up and collapse?
People rush to social media in the crazy hope they will get tons of traffic, sales and money from these networks. As always, only a minority will succeed.
Even worse. When people will discover how huge is the quantity of work involved in just one social media only, they will cry in despair and disgust.
With all their illusions vanished many will leave the social media world, exactly the way they are leaving now blogs.
Social media networks were designed for specific functions and they perform those functions efficiently. They can help you increase exposure and awareness of your brand or build relationships. However, you cannot use social media for anything and you will soon find disadvantages and domains where social media is not so efficient.

So I don’t mind using social media. What I lost was the illusion that social media will bring me a huge success and fast. This is a good thing.

Have a nice day

Ashvini Kumar Saxena July 10, 2013 at 6:39 pm

Hi Silviu,

Thank you for the awesome comment :). You summarized important things so well.
I completely agree with you when you say that its just like a new toy. Yes these things are like fads and people lose interest over time. However people who have worked consistently have been successful. I have about about 340 likes and they have happened organically. Since people liked the content, they liked the site.
I have nothing more to add :). Thank you and have a great day

Lori Gosselin July 8, 2013 at 6:54 pm

Hi Ashvini!
I know Twitter is someone I need to get to know better. I just need to carve out the time but I’m sure it will come!
I love your simple steps and how you used a quote from Rush to sell it ;-)

Ashvini Kumar Saxena July 10, 2013 at 6:41 pm

Hi Lori,
Oh yeah!! Rush is from your country :). They are just plain awesome.
Twitter needs some time and attention just like any other social media tool but I have found it an excellent method to attract attention of people ( even industry leaders). Just re-tweet their stuff and see the kind of attention you get. Its priceless. Try it :). Just be aware of not doing it too much because I got banned too once ;).

Barry Wells July 6, 2013 at 6:43 pm

Hi Ashvini,

Well said!! When I first started on Twitter I couldn’t figure out how it could work for me with only a small amount of text allowed. I was following a product that was part of a course I was taking so I went ahead and followed it.

Over time I learnt from my mistakes and fine tuned my approach on Twitter and BINGO the results started coming.

I’ve made some great connections on Twitter, Adrienne being one of them, and it is constantly in my top traffic sources.

Twitter is by far my favourite of the social media networks, it’s short, sweet and to the point. I’ve had, and am having, some great conversations via Twitter most of which leads onto visiting each others sites and start getting to know each other.

Why would anyone not want to tap into that?

Thanks Ashvini, ;)

Adrienne July 3, 2013 at 10:03 pm

I use to be that way Ashvini, just confused on how the heck a site that only allowed 140 characters could benefit anyone.

I was told to share other people’s stuff but at that time I wasn’t even blogging and everyone else just promoted products. I certainly didn’t want to share that stuff and boy am I glad I didn’t.

Twitter and all the other social platforms are a heck of a lot more powerful then people know. Of course those using it to their advantage definitely know this and the stats in that post prove it.

Thanks for bringing this topic up and it’s definitely one everyone needs to pay attention to. Find where your audience is and get on that site. I’m so there.

Enjoy your week now.


Comments on this entry are closed.

Previous post:

Next post: