Lot of people find it hard to understand what twitter does. How can just 140 characters provide a message? How can it help build a brand? How is it not equivalent of texting? To many, these social media tools are a waste of time.
On the other hand, everyone who is doing their bit on social media , the medium not only saves from high costs of advertising but also brings a personal touch that is almost impossible to get in traditional media. Social media is two way communication ( actually a real communication). Sometimes one gets love, sometimes brickbats. Its all part of the game.
You can see the stats from this post 21 Awesome Social Media Facts, Figures and Statistics for 2013, that is all going up and up ( for example, twitter goes up by 44%)
The choice is simple, to get on to the band wagon or be judgmental and refuse to take action. It will be more difficult than when one is forced by circumstances later to think about it. The lag between people who are doing it now and people who are still struggling to come to terms with it might become costlier.
As an entrepreneur, using social media is not a choice. It is a way of life your business now. Yes, it may be overwhelming but being overwhelmed is far better than doing nothing.
Basic steps if you are not into it still
And repeat a million times. You will find that it is one of the most interesting things you will ever discover. Its really like what rock band Rush says
All this machinery making modern music
Can still be open-hearted.
Not so coldly charted, it's really just a question
Of your honesty, yeah, your honesty.