More likes are not equal to higher engagement

by Ashvini on August 6, 2013 · 8 comments

in My Personal Thoughts

Sometimes one hears a weird story like for example, purchasing likes for your Facebook brand page. It is indeed a matter of prestige when your page has more likes. It indicates that your page is more popular, people read what you post and then you are gaining a good brand recognition.

Or is it?

A lot of people sell likes. I don’t have any idea how do they provides likes to a page. The only thing that I noticed is that people send me notification on Facebook to like a certain page. When I visit the page , I notice that the page does not give indication that it is owned by the person who has sent me the request. Once I got a request from a person to like a very popular blog’s Facebook page. I was sure that person who sent it was not the owner.

Missing the engagement part

Most of the marketers miss the point of engagement on social media. I could like your page just because I am your friend but I am not going to engage with you or read your stuff because

a) it is not interesting enough for me

b) I am deluded by your almost spammy posts on your page .

The point of engagement is simple , to help people remember you, talk about you and participate in discussions that you create. It is not really about getting more and more fans but it is about those people who really like what you do. More fans may mean inflated ego but they do nothing to your brand image. Out of thousands that like your page for whatever it is worth only a few will appreciate what you are doing. Only they will care about your brand.

Focus on things that matter

The rules are not very different from the real world. People who are only your well wishers would go out of the way to talk well about you. Rest will remain as acquaintances. It pays to engage the former. Focus on more engagement , not more likes.

About The Author

{ 8 comments }

Jeevan Jacob John August 28, 2013 at 4:52 am

Hey Ashvini,

How are you doing? I just got back to blogging after an year long break, so it is good to see that you are still active in blogging :D

Agree with your points. People tend to care too much about the numbers and too less about the actual engagement. Buying/selling likes isn’t really ethical (but, who cares about that these days?).

Engage with your fan base, share unique content (not just links, but tips, tricks and quotes), ask questions (a great way to increase participation) and interact with other fan pages. Overtime, your fan page will grow stronger in numbers (and this time, you will have loyal followers).

Ashvini Kumar Saxena September 10, 2013 at 6:11 pm

I am doing good Jeevan and glad that you are back to blogging.
You have some great tips here , which I am sure you are again sharing on your blog.
Thank you for your comment :)

Adrienne August 26, 2013 at 3:50 am

Hey Ashvini,

I still get solicitations from people to buy likes. After I recently learned what Facebook was even doing with my likes I made the decision to only support people I knew and wanted to help.

I agree, social media is about the engagement. Some top gurus are still trying to sell us on the more social shares it has the more important you are. Oh really because I’m not seeing any engagement going on anywhere from those people so how do I know that they didn’t buy those too!

Just take a little time and let people know you care about them and that’s all it really takes.

I’m with you, it doesn’t mean you’re the top dog just because you have a bunch of likes.

~Adrienne

Ashvini Kumar Saxena August 27, 2013 at 5:34 pm

Hi Adrienne,

So well said. Isn’t it funny that people who are on top of the game also need to buy likes . How long the show off business can get ? ;). The suggestion was more to young bloggers who think that having more likes is akin to being heard. To be accepted as an expert is a long long journey. You have taken it yourself from last many years. Thus the experience . I believe in concentrating the energy. If one has two million follower, one would need a big team to manage them. The level of interaction will be definitely low then.

Thanks for this wonderful comment :). I hope everyone learns from you on this .

Silviu August 8, 2013 at 11:33 pm

Hi Ashvini,

How are you doing? Not too much posting lately … . Maybe you work on other projects, projects that make you money.
I know about people selling and buying Facebook likes. It is a stupid thing to do. Also, I don’t like Facebook at all. It is a kind of autistic environment where most people talk to themselves. Why should I buy likes? To have more people not listening to me? LOL!
I guess the real success comes from different places than Facebook. Facebook will act as a magnifying glass when success comes. It will amplify it ten times or more. Until then I rarely use it.

Have a nice day

Ashvini Kumar Saxena August 27, 2013 at 5:37 pm

Hi Silviu,

I am doing great thanks. I have been out of action because of a) vacation b) you got it , a project which has taken some time of mine. It got me a little unsettled but I am back to blogging. I use Facebook to post links of my blogger friends to let them know that I like their content. I have seen people selling likes as if they were some kind of foods to be consumed. Its very difficult to explain to buyers that this is not a great strategy at all. Put the money to better use :).
I feel that being on FB has its own advantage but that engagement needs to be performed and cannot be purchased.
Thanks again and see you on your blog soon :)

Gary Boardman August 8, 2013 at 2:40 am

Hi Ashvini,
This is so true.
It is so much more important to engage people and give them a reason to read your blog posts, wall posts, and tweets.
I can never understand why people would ask others to like their page just for the sake of it either.
This would just give them a false sense of the number of followers they really have.

Thank you for sharing
Gary

Ashvini Kumar Saxena August 27, 2013 at 5:43 pm

Hi Gary,

Welcome to the blog and thanks for your comment. I apologize for the late reply. I have seen a lot of blogs where the first thing one sees is a small like button in the center. That is very strange because I believe the first idea is to let people read the post and then tell them to “like” it. Organic likes are difficult to get so I see people resorting to buying links. How they sustain the engagement is beyond me :).

Thanks again . Have a great day :)

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