Business

Testominal advantage to your business

September 8, 2014

Testimonials are all powerful devices to help your buyer move more closer to the sales. There are two kinds of testimonials a) Testimonials that are written by the company itself/its employees/pr agencies: They look artificial. ( That is why TripAdvisor has an “advisory” against fake or perfect testimonials). These testimonials are mostly  one liners have […]

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Brand is you. You are the brand

July 30, 2014

Brand building is one of the most difficult exercise that any entrepreneur needs undertake . Brand building is a long term exercise, which goes beyond the Sales and marketing . Your core defines your brand. It is your personality, built into your product. If you are a person who loves solving problem, your product will […]

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Knowing customers key to keeping them forever

July 21, 2014

Recently I ordered an item from an online portal. When the item reached me and I opened it , I was pleasantly surprised to see something unexpected. With every product that we buy, there is invoice and probably a manual on how to use the product. Here though there was something additional. It was a […]

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Finding time for marketing

July 8, 2014

There is a part in me which wants to do things that I like the whole day. After all they do give me a lot of pleasure. I like coding plugins for WordPress, making app for android, writing a blog, creating videos for a YouTube Channel. However there is a part that says, that I […]

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Avoid learning technology at your own peril

June 9, 2014

Talk to any person who is not clued into social media, chances are that they will deride it as a waste of time. Probably,  new technologies and ideas are more of a nuisance than help. A lot of family businesses for example, hardly invest in new technology. Many business in India that are even listed […]

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Why is hiring for potential a good idea ?

May 12, 2014

Look at this pattern: a) advertise position b) get resumes c) scan resume for experience d) interview candidate e) hire the candidate. This is how most of the industries hire people. I believe that is very inefficient way of hiring people. There are a lot of good people that get filtered off in this process. […]

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Can every expense be called an investment ?

April 15, 2014

What is the most important thing that can shut down entrepreneurs’ work in a moment? Simple! It is called as “Money”. The day money is over, the business shuts down. Still not many give a thought to money management though. Money must be spent. If your main business is graphic design, you cannot deliver without […]

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Starting a T Shirt Business ?

April 9, 2014

I read a post on Reddit that said the writer wishes that “T-shirt business is the most commoditized business and people are not going to be successful pursuing another T-Shirt business” be made sticky ( reworded). While I can understand the frustration of getting repeatedly asked the same kind of question, it definitely deserves an […]

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Why one needs to do things differently to stand out?

April 2, 2014

A tempting way to effect increase in sales and counter opposition is to add as many features as the competition has provided to the product. Some companies go beyond just adding features. They add comparison chart with one extra tick to show that their product is superior. The argument is how else they are supposed […]

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Things I learned about customer service this weekend

March 4, 2014

I really don’t understand why companies leave customer service sections/department to unconcerned management and staff. This weekend was full of experience with three different businesses. Car rental service I had to take service from car rental services as I could not drive my own car for some reason. The driver reached at my place half […]

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