Business

Why is tracking and measuring your goal important

February 26, 2014

It was hard for me to personally create goals and measure them till now. Though I could set goals easily, I got distracted from them most of the time and eventually I lost the track of how much I was deviating from them. A lot of my blogging friends closed their blogs and moved on […]

Read the full article →

How malls and entrepreneurs can win together?

October 23, 2013

Slowing economy and gloomy forecast has taken wind out of business from malls . It is reported that 90% of malls are running on losses. In the heyday of economic times, it was not possible to get a square feet of mall space without paying astronomical rent. My first business started in a rented house […]

Read the full article →

Adding value to set yourself apart from crowd

October 8, 2013

Value is an idea in the mind of customer. A site like Fiverr.com is the place if you want things to be done at $5. Nothing is off limits, that cannot be done in the lowest cost, from technical help to creating a video. It looks like a race to the bottom because an ever […]

Read the full article →

Running after the fads

October 1, 2013

If you own a blog , you are often enticed by the deceptively sweet  emails that promise to take your blog to the top position on the web or get the best When you run a business, often a few people not with your best interest at heart, lure you into investing thousands of dollars […]

Read the full article →

Reviving a falling business

September 24, 2013

Recently I went to a bookshop which was one of the best bookshops in the city. It is located in a five star hotel, which means that it attracts premier clientele. A good location and good clientele may indicate that the shop is probably raking in profits. However it was actually in a sad state. […]

Read the full article →

Hidden charges or lack of innovation?

September 17, 2013

Hidden charges are not the best thing that can happen to one , if he or she takes a flight, eat out in the restaurant or order something online. The fine print is really not readable or  people who transact with a company , come to know of the charges only when the transaction is […]

Read the full article →

Competitive analysis as winning strategy

September 10, 2013

Competitive analysis is a great way to determine, how much effort you will need to put into your venture to make it a success. Unfortunately enthusiastic entrepreneur often give it a short drift. Competitive analysis to me is the reason of your product’s success (or failure ) . Competitive analysis needs to be built into […]

Read the full article →

Empowered employees – Asset for your company

August 27, 2013

Empowering the employees is good for business. During my recent vacation ( because of which I missed a few posts ), I had chance to stay at  a well known hotel and experience its great hospitality. The thing that struck me most was the sense of empowerment each employee had. The housekeeping person was empowered […]

Read the full article →

Can we be innovative by un-educating ourselves?

July 30, 2013

It seems that a state in India will have millions unemployed this year. The slowdown has indeed taken its toll on economy in a huge way. People are finding difficult to get work. On the other hand is it easy to get any work done? No. There are so many opportunities which lie untapped. All […]

Read the full article →

Six reasons why your product may sell inspite of the competition

July 23, 2013

It takes a Herculean effort to conceptualize and create a new product. The uncertainty, the comments from people who are divided into “It will work ” and “It won’t” becomes energy draining.  Some people will point out that market is littered with such products , while others say that there is a need for another […]

Read the full article →