April 28, 2014
From JD Power’s study, “67% of consumers have used a company’s social media site for servicing, compared with 33% for social marketing”. Social media picked up pace a few years ago. Initially, to search for something, one had only a few options such as search engines (Google being the most dominant one). With entry of […]
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July 2, 2013
Lot of people find it hard to understand what twitter does. How can just 140 characters provide a message? How can it help build a brand? How is it not equivalent of texting? To many, these social media tools are a waste of time. On the other hand, everyone who is doing their bit on […]
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