Social Media

Building business using social media

April 28, 2014

From JD Power’s study, “67% of consumers have used a company’s social media site for servicing, compared with 33% for social marketing”. Social media picked up pace a few years ago. Initially, to search for something, one had only a few options such as search engines (Google being the most dominant one). With entry of […]

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Still sitting on the fences of social media?

July 2, 2013

Lot of people find it hard to understand what twitter does. How can just 140 characters provide a message? How can it help build a brand? How is it not equivalent of texting? To many, these social media tools are a waste of time. On the other hand, everyone who is doing their bit on […]

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Getting likes is hard work

June 27, 2013

It is a must to have online presence if you have a business/blog. You can establish it by starting a business page on various social networking sites. Next step usually is to get some people to like your page in order to build your brand. There are two ways to get likes on your page […]

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Talking about your customers creates better customer engagement

March 1, 2013

Your customer may either be people or  business. As a business owner, the most important thing is to get your customers talk about you. It increases your reputation and subsequently you get more business. All the business aspire to be popular among their customers. However, no one ever gives much thought about their customer’s desires […]

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Engaging with social media for good

December 27, 2012

The difference between social media and main stream media is this. Social media is allowed to say whatever it wants to ( negative or positive). It does not matter how many laws are made, its hard to curb it. At social media, everyone is just like a newspaper or a publisher. Everyone can dig a […]

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Facebook vs. Google (Plus) – The search gets personal

February 23, 2012

Facebook recently came up with billions of dollars IPO. People who have invested in it are expecting to get huge returns. Normally IPOs get very pricey because the media hypes them up and people in the anticipation of great return often bid it to unrealistic levels. This has been the story at least in Indian […]

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Business lessons from twitter un-follow

January 12, 2012

Recently I un-followed a large number of people I was following on twitter. When I started this blog, I had  only a faint idea of how blogging and social media worked to my benefit. I always wonder how could I make use of twitter as tool to interact with people and to gain a wider […]

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The internet and social network privacy threat: It is for real

November 28, 2011

Facebook is a free network. They do not charge a single $ for your login.Everyone is allowed to use all the features without any preference for the other . You can even use it to promote your blog or your website. Facebook allows you to do it all for free, without even asking you to […]

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Steps to develop your business on social media

October 14, 2011
Thumbnail image for Steps to develop your business on social media

Are you looking an explosive growth to your business? If Yes! then the good news is that your road map to that growth is simple! It is called as Social Media. So what is Social Media: Face book holds 800+ million accounts. Twitter just crossed 200 million users, Linked In has 47 million users. They […]

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Why take a bite of social media when you can’t chew it?

October 8, 2011

Some companies have really not understood the concept of social media well before they jumped on it. There is a company which runs a number of modern looking printing outlets. You can just walk in and get the stuff such as cards, calendars , posters printed. The company’s outlets are big dichotomies, the best end-product […]

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