Brand

How over-ambition can destroy your business?

October 8, 2014

Have you as an entrepreneur gone out and spend like crazy in order to gain a brand visibility? Have you offered discounts so that you can make the most of the situation. It seems Flipkart, the competitor to Amazon in India has already gone ahead and done that. In the rush for getting more eyeballs […]

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Testominal advantage to your business

September 8, 2014

Testimonials are all powerful devices to help your buyer move more closer to the sales. There are two kinds of testimonials a) Testimonials that are written by the company itself/its employees/pr agencies: They look artificial. ( That is why TripAdvisor has an “advisory” against fake or perfect testimonials). These testimonials are mostly  one liners have […]

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Brand is you. You are the brand

July 30, 2014

Brand building is one of the most difficult exercise that any entrepreneur needs undertake . Brand building is a long term exercise, which goes beyond the Sales and marketing . Your core defines your brand. It is your personality, built into your product. If you are a person who loves solving problem, your product will […]

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