customer focus

How over-ambition can destroy your business?

October 8, 2014

Have you as an entrepreneur gone out and spend like crazy in order to gain a brand visibility? Have you offered discounts so that you can make the most of the situation. It seems Flipkart, the competitor to Amazon in India has already gone ahead and done that. In the rush for getting more eyeballs […]

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Testominal advantage to your business

September 8, 2014

Testimonials are all powerful devices to help your buyer move more closer to the sales. There are two kinds of testimonials a) Testimonials that are written by the company itself/its employees/pr agencies: They look artificial. ( That is why TripAdvisor has an “advisory” against fake or perfect testimonials). These testimonials are mostly  one liners have […]

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Building your business like a Fractal

June 28, 2012

There is a huge science in behind Fractals. Fractals are patterns that get formed from a single line or point into something totally recognizable. For e.g. shape of a leaf or an island or even a living insect. Fractals are something that grow from a very small object( usually a point or a line) and […]

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