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Building business using social media

April 28, 2014

From JD Power’s study, “67% of consumers have used a company’s social media site for servicing, compared with 33% for social marketing”. Social media picked up pace a few years ago. Initially, to search for something, one had only a few options such as search engines (Google being the most dominant one). With entry of […]

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A sequel needs to offer something different , something new

July 11, 2012
Thumbnail image for A sequel needs to offer something different , something new

Its easy to create a sequel to a product but hard to wow the customer. In movies , sequels often turn out to be not so popular as the originals. Problem is not with execution but the fact that often the appeal of original idea is somewhat diminished. Repeat a formula often and public would […]

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Does Instagram’s success matter to an ordinary entrepreneur?

April 17, 2012

Instagram an app, that allows one to modify photos and share them with the friends was recently purchased at the price tag of one billion dollars by Facebook. The world watched with astonishment as a small company of just thirteen employees were now all millionaires. The company is only two years old. A few people […]

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Facebook vs. Google (Plus) – The search gets personal

February 23, 2012

Facebook recently came up with billions of dollars IPO. People who have invested in it are expecting to get huge returns. Normally IPOs get very pricey because the media hypes them up and people in the anticipation of great return often bid it to unrealistic levels. This has been the story at least in Indian […]

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The internet and social network privacy threat: It is for real

November 28, 2011

Facebook is a free network. They do not charge a single $ for your login.Everyone is allowed to use all the features without any preference for the other . You can even use it to promote your blog or your website. Facebook allows you to do it all for free, without even asking you to […]

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Why take a bite of social media when you can’t chew it?

October 8, 2011

Some companies have really not understood the concept of social media well before they jumped on it. There is a company which runs a number of modern looking printing outlets. You can just walk in and get the stuff such as cards, calendars , posters printed. The company’s outlets are big dichotomies, the best end-product […]

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Facebook vs Google ( plus ) :The battle continues

July 20, 2011

If there is a fascinating subject of warfare where no casualties occur but the battle goes on,it is  Google vs. Facebook battle. I love to analyze the battle that has been going on between two large companies, one a giant and another a social media titan. The giant Google has sounded the bugle. No longer […]

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Interview with Swami Ji Balendu, owner of jaisiyaram.com blog

July 11, 2011

I have known Swami Ji Balendu for sometimes now, having been introduced on Facebook by a mutual friend. Since then the interactions have grown. I learned that Swami Balendu has an not only excellent knowledge about life and the ways of living but also excellent knowledge on concepts of blogging ( such as SEO, keyword […]

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Facebook Vs Google – Its a war out there

May 19, 2011

Facebook Vs Google – Advantage Facebook – analysis In my last post I talked about the fact that Google has a 10X threat on its hands in the Facebook vs Google- Only the paranoid survive. In war, an entrenched enemy defends itself well In a war, usually, a defender is well entrenched while an attacker […]

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Bribing your customer, Good or bad practice

May 12, 2011

Recently  Facebook announced that it is going to pay its users to watch its ad in return for some coupons/game points. I once got a query from a friend about a business model. He asked me that if it is a good idea to pay customers to come to his site. By paying them to […]

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