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Perception in business is reality

May 9, 2011

Perception in business is the reality and not the other way round. I wrote in diversification vs diworsification about many examples of companies trying to get into each other’s market. Many times the owners of business think of changing reality and thus changing the perception. However the truth is not always the winner(sad but true). […]

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How can entrepreneurs use social media sites to their business advantage?

March 27, 2011
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When you think of social media, what comes to our mind ? Facebook would be the choice of majority. New age entrepreneurs and businesses should take notice This recall also happens to thousands of potential customers of your business that have been interacting on social media sites for days and nights. Facebook which till now […]

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Facebook vs Google battle- Who has the advantage and why only the paranoid survives?

February 26, 2011

As I look at the Facebook VS Google race that is going on today, I recall something. I read a book sometimes back called as “Only the paranoid survive” by Andy Grove. In the book Andy talked about how Intel faced intense competition but managed to came out as winner all the times. Leaving aside […]

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Do you(or anyone else) know your hidden target segment?

February 1, 2011

An entrepreneur is often worried about his target market.His/her mind is occupied about capturing market he/she knows. The world however has many other parameters however to determine the target market. A case in the point would be social networking sites. It is often assumed that spending too much time on social networking sites is a […]

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