Advertising binds you, PR makes you free when you are starting

by Ashvini on January 10, 2011 · 6 comments

in Entrepreneurship

Public Relations :-

The practice of managing communication between an organization and its publics.

Public relations is a far better exercise when it comes to slowly building your brand reputation.

Many new-entrepreneurs and businesses tend to concentrate a lot on advertising and less on Public Relations. While advertising is equivalent to shouting from the rooftop about your product , PR is subtle. A PR campaign is more personal.

A PR campaign may be about putting up a “press release” and then talking about it. It is about asking someone to write up a story on your venture and then publish it so that people can read it in their leisure time. It is about showing that there are people behind the venture, people just like you and me. It is about generating a small buzz that can translate into word of mouth advertising for free. It is about releasing information on progress of your venture, development of your product or expansion of your company.

While advertising is more in your face. A business print Ads in newspaper, shows them on the TV. It sets expectations for the product or service. It is okay when a business is sure that it can deliver what it promises.

If you start with big bang advertising while your back-end ops are in shambles, your advertisement will deliver negative result.

There is a time between starting of your venture and when you should actually mass advertise.

So in my opinion, for an entrepreneur, soft advertising or PR is the right strategy to go with. You get publicity slowly while you have enough time to build a solid back-end operation and customer service processes.

Here is Seth Godin’s perspective( He is a guru)

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{ 5 comments… read them below or add one }

Nicola Deiana January 15, 2011 at 12:05 am

Hi agreed Ashvini, before to make mass advertise you need to have solid foundation and a good plan first, it is a slow process that take time and patience. If you want to earn quickly, then surely will fails.


Alka January 14, 2011 at 12:38 pm

I am no management guru but lately word of mouth is working very well. Be it movies or small businesses….It takes time, however it can beat expensive advertising any day….


Ashvini Kumar Saxena January 14, 2011 at 1:22 pm

Yes it does most of the time. Please take a look at They never advertised in India did they? Most of the entrepreneurs are too much worried about advertising when they should be looking at their contacts first. I did that mistake sometime back and learned from it. Thanks for commenting


Aswani January 11, 2011 at 2:57 pm

Nice post Ashvini. I think you are correct. You need to have solid foundation first before shouting it from the roof-top. Must not forget – Slow and Steady wins the Race ;)
I am learning a lot from all your writings. Keep it up !


Ashvini Kumar Saxena January 11, 2011 at 6:07 pm

Thank you buddy once again for your comment. Advertisement is fine when someone has well thought process and backup. Most of the times, people start with advertising and then think of backend. It is too late. The brand reputation suffers. You can find many examples around you. Slow and steady wins race for us.
Best regards,


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