Is your product offering value to your customer?

by Ashvini on April 2, 2011 · 2 comments

in Business

Most of the times, it is our product, our pricing strategy, our conditions. Customer may better choose one of the options that we provide.

A good product is not that much worth if the price is unreasonable, it has no service guarantee and no money back option. If customer sees not much value even though she feels she is paying a higher price, she will not buy it.

It is not easy to find the right value. One way is to ask customers what is the reasonable price(you might get a really low quote). It will give a fair idea of how much they are willing to pay.

A product should be packaged( and I don’t mean physical packaging only) so well that the value it offers makes a compelling buy. Does your product offers that value?

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{ 2 comments… read them below or add one }

Veronica Cervera November 5, 2011 at 5:45 am

Product value is a pretty subjective thing. This is one of the most difficult concepts any entrepreneur has to face. More often than not, entrepreneurs only discover whether or not their products have something of value after a while of being in the market.


Aswain April 5, 2011 at 11:21 am

Exactly yes…the product must finally provide value to its customers.


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