How does one create trust with the customer?

by Ashvini on August 19, 2014 · 3 comments

in Entrepreneurship,Managing Customers

How does one create trust with the customer?

Often by dealing with the first contact.

During my recent travel with my family I made an unscheduled stopover and walked in a hotel. When I asked for the room, the manager did something intelligent. He showed me a room that was beautiful and probably one of the best in there.

It was simple, he was creating the brand identity in my mind that the hotel places the guest first on their list. It clicked and he made a sale.

When a customer approaches a new business, he or she is normally very apprehensive. For hotels and travel industry, Trip Advisor is probably a good way to pre-decide the hotel that we want to live in based on our budget.

But where such services are unavailable, the best thing is a good response as soon as possible.

ID-100110355I purchased an e-book through Amazon. The author had not included audio tracks that were necessary to follow to learn from the book. I mailed the author and he sent me a link the next day to the audio tracks. However they were not correctly sequenced. I wrote an email to him about the issue and I did not receive a reply. Later on I wrote another email asking him for a suggestion on another book to which I did not receive a reply.

It must have been an oversight or he must have been busy but till today I have not received an answer from him. I put the book back for refund. To me this is the relationship chapter that is now closed. I would not buy from him again. He lost a customer, a chance for a good review, a brand ambassador and a relationship. All he needed to do was to educate me on a basic query.

Answering questions and educating customers about things they don’t know builds enough trust in them. If one does not answer legit queries too, they are losing a chance to build relationship.

Recently I helped a person getting his blog back from almost being inaccessible. He said he could not pay me anything as he was not earning from it. It was a honest request ( one where you are not taken advantage of ) and I was happy to help.

Though I did not earn, I got someone who now knows me and who probably one day work with me.

Not all work will generate money. But it will generate reputation for your brand. Never be lazy or sloppy in your reply.

Building trust, engaging, communicating is a long term activity but short term measures do matter. A customer will definitely buy from you if they know and understand who you are

Image courtesy of rattigon at

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{ 3 comments… read them below or add one }

Chetan Gupta October 29, 2015 at 4:12 am

Hi Ashvini

Completely appreciated with your tips.

I would definitely apply these tips so that I can also create trust and friendly relations with my customers.

Thanks for sharing this article with us. :D


Adrienne August 21, 2014 at 4:04 am

Hey Ashvini,

Oh boy do I ever agree about this topic. Those that ignore their customers or don’t follow up when they have a request will definitely not have a happy one and stand the chance of losing them forever.

I had bought a piece of software through a guys link and in his ad he had said as a bonus he would give us some graphics. I never got the graphics so I emailed him. He profusely apologized for the overlook and said an email would be coming with the log-in details. That was four days ago and I haven’t gotten it yet. I’m going to give him one more chance or this could sever our relationship as well. I hope not, he’s a genuine guy and I’m hoping it’s just a glitch on the part of the software.

Connecting with people and exchanging services is always another great way to build up those relationships. I know for a fact you’ve gone above and beyond to help me out and I sure hope I’ve let you know just how much I appreciate you. I think that one thing people can learn from this is 1) we do it because we care but 2) because we appreciate it we’ll remember you and be there for you when you need us. ;-)

Thanks Ashvini and I so appreciate this topic. Hope you’re enjoying your week.



Ashvini August 26, 2014 at 12:12 pm

Hi Adrienne,

I completely agree with you. It is just not right when one sells a product and then refuse to provide support for it. I mean how else the buyer would work it out, all by himself ?
I always try to be as fast as possible on my responses about my product ( though replies on blog are slower ;) ) .
Everyone does appreciate help at the right time and remembers the person forever.
Thanks for your comment and see you on your blog soon :)


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