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Hi There!!




Thanks for visiting my blog and the about page. My name is Ashvini Kumar Saxena.

My basic profile

I was born in the city of Udaipur, often cited as on the Venice of the East.

My Education

I had my schooling completely in Rajasthan, the princely state of India . I  graduated in engineering from Institute of Technology, Banaras Hindu University, now IIT Varanasi.

My experience:

I have over eleven years of corporate experience having worked with a number of companies such as SAP and IBM. I have been to various countries working as a consultant for large customers.

However my interest lie with entrepreneurship.

It was not long however that I was caught with the entrepreneurial bug. I have been involved in many entrepreneurial activities since my college days.
I started a venture where my company was selling Groceries online. As with most of the entrepreneur failure had a way with me as well. The venture did not turn out as expected and I had to close it down. No doubt I lost quite a bit of money, but the sheer fun of running the business was just great. I wanted to be a serial entrepreneur and hence I started learning new technologies. Since last many months, I have been blogging, writing about my experiences in the last venture.

Why I am blogging about entrepreneurship?

I often meet entrepreneurs who are charged up with ideas and passion but lack suitable guidance to take their venture from idea conception to actual reality. Entrepreneurship is not only about getting an idea, get funded and make lots of money. It is about fulfilling a dream, solving problems, creating new things and collaborating and helping each other. No one knows everything and I do not claim to know everything myself. Its all about mutual learning. We need to collaborate to learn . Fortunately your thoughts and comments on posts always bring in your unique perspective and that’s the most important thing.

My other work:


Non Fiction:

Bare Bones Entrepreneurship (Available via Kindle)

30 Key Guidelines for Successful Entrepreneurship ( Available for now by registration)


A collection of short stories (Available via Kindle )

My wordpress plugins:

Yes I love coding too( because I have been in software industry from long ) and here is my contribution to the great wordpress community

Comment Juice Plugin – A plugin to share some link juice .

Share Juice Plugin – A plugin that helps you share your content across social media platforms. I am going to release a commercial version of the plugin soon.

Contact :

{ 9 comments… read them below or add one }

Sunil pancholy December 20, 2012 at 5:15 pm

Hi Ashvini, I am a recently retired professor from one of the U.S. universities. I enjoyed reading your blog. Your writings deal with the subject matter in a very precise and sharp way and make the reader to pause and think, without getting tangled up in the details. Lately, there has been a big push at the state level to run the universities as business rather than just academic institutions. The presidents of the universities have basically become fund raisers. What are your thoughts on it? Would such a change diminish the independent thought, free speech and innovation at the university level?
Another issue is of timing in a business, things are changing too fast. How do you adopt?


Ashvini Kumar Saxena December 21, 2012 at 4:31 pm

Hello Sunil uncle ( I thought its better to reveal this :), that you are related to me ),

Thanks for your comment. I really appreciate them.
As for the universities , let me talk about my college. When I passed out from my engineering, the total cost of education( the fees ) was mere approximately $200 ( yes that was for eight semesters) . Other expenses were also not much. It was not a burden on my parents ( you know , we are a middle class family). The same education now has become quite costly and since it is not government funded, the onus is on the college to get the funds.
In my opinion, funds are needed because governments would like to move away from running education ( which I do not agree with but the institutes need autonomy too). I am not sure about USA but in India , autonomy is much needed. In my opinion, universities should not be run purely as a business house because then the purpose of university , which is to impart education and also have academic independence is thwarted. Business would have its own agenda and often studies and courses that do not serve any “business” purpose will be taken out.
However if the government does not have sufficient funds to run universities it will be difficult to make them function. In that case money from business is needed.
It is a difficult question, but in my opinion, a hybrid approach can work. Interest of the students and academics should be at a top priority. Businesses that want to fund a research should also be asked to donate a percentage towards disciplines that don’t benefit directly from the research. Alumni associations should be tapped to get regular funding. Universities should incubate and train entrepreneurs and get a stake in the business.A corpus can be built. People with higher capacity to pay must be asked to pay more.
A university needs to manage various sources of funding and it needs to think innovatively to do that.

About adoption to business, I think again its quite tricky because both businesses and technologies are changing so rapidly. Within a year or two we can see rise and fall of technology giants and their technologies. This is rapidly accelerating too making life even more difficult. In my opinion, there are a few ways we can work on it.
1. Understand that technology will keep changing and we will have to make an effort get ready for the change.
2. Listen and anticipate those changes. Many of these would come from our customers, suppliers, industry analysts and many others. However we have to be cautious that we go for real trends and not for fads. Running after every technology will take too much of the time.
3. Test and use what works: As an example, there are tens of social network sites. However depending upon your business only a few may provide the right result. Once you know what works for you , you can build upon that. Trying to use each and every site is going to be wasteful
4. Train the teams fast and early if we anticipate the changes early
5. Build an ecosystem of suppliers, partners, customer , employees etc who can provide early warnings about something new.
6. Innovate and use new technologies rather than looking them as threats. If our competitor can use them , we too can. Technology is such a leveler sometimes.

Two very interesting questions. I hope I was able to answer them :). Thanks again.


Pankaj Gupta September 14, 2012 at 7:28 pm

I don’t like reading 6 posts in a month.. Please come up with one article everyday. I want to read more and more.. :)


admaks2511 September 15, 2012 at 7:49 pm

LOL. Pankaj thanks :). I will try to write one post per day :) but can’t promise


krishnna March 1, 2012 at 8:54 am

Love read your posts…great effort to guide people in the field of business…


Rana Sinha October 22, 2011 at 2:37 pm

Very good and informative blog filled with insights and good advice.


chris@chester web design September 17, 2011 at 6:58 pm

Is there a charge if we contact you?


Sonia June 18, 2011 at 10:23 am

A trusted blogger, smart and truly brilliant when he posts anything!


Ashvini Kumar Saxena June 20, 2011 at 11:09 am

Thank you Sonia, I am really fortunate to have a friend like you.


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