A small guide for service creators on living with and surviving competition and commoditization

February 12, 2013

A friend of mine was expressing sadness at the fact that the work he is doing is paying really less these days. There is huge competition and since supply is high and clients are not averse to bargaining. In the age of internet where you can get services as cheap as $5, I feel the […]

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Playing catch up with commoditization

April 25, 2011

Technology evolves at extreme ruthless pace. What is useful in existence today is going to be replaced tomorrow. Al Ries talks about loss of usefulness in his book “The rise of PR”. He mentions that whatever thing loses its usefulness becomes an art. Some ( or many) years back horses were used to draw the […]

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