April 28, 2014
From JD Power’s study, “67% of consumers have used a company’s social media site for servicing, compared with 33% for social marketing”. Social media picked up pace a few years ago. Initially, to search for something, one had only a few options such as search engines (Google being the most dominant one). With entry of […]
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July 11, 2012
Its easy to create a sequel to a product but hard to wow the customer. In movies , sequels often turn out to be not so popular as the originals. Problem is not with execution but the fact that often the appeal of original idea is somewhat diminished. Repeat a formula often and public would […]
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